Rool is a social media management platform built for businesses that operate across multiple locations. Whether you're a franchise, an agency managing clients, or any organization with several branches, Rool gives you one central place to create, approve, and publish social media content across all of your locations.
Who is Rool for?
Rool is designed for teams where a headquarters (HQ) oversees social media for many locations. Common examples include:
Franchise networks where corporate creates content that individual franchisees publish
Agencies managing social media for multiple client accounts
Retail chains coordinating posts across dozens or hundreds of stores
Multi-location service businesses like gyms, salons, or restaurants
If your business needs to keep social media on-brand across many locations while still giving local teams some flexibility, Rool is built for you.
How Rool is organized
Rool uses a simple three-level structure to keep everything organized:
Organizations
An organization is your top-level workspace. It represents your entire business or agency. When you sign up for Rool, you create an organization and invite your team to join it.
Your organization is where you manage team members, configure settings, and oversee all of your social media activity.
Branches
Within your organization, you create branches -- these represent your individual locations, franchisees, clients, or business units. Each branch has its own name, location, and timezone.
Depending on your business, your organization may use a different word for branches. Some teams call them "locations," "stores," "clubs," "offices," or "franchises." Your Rool administrator can customize this label so the platform uses the term that makes the most sense for your team.
Branches can be organized using tags (like "North Island" or "Premium Tier") to make it easy to filter and manage large numbers of locations.
Social profiles
Each branch can have one or more social profiles connected to it. A social profile is a linked social media account, such as a Facebook Page or Instagram Business account. When you publish a post for a branch, it goes out through that branch's connected social profiles.
Key features at a glance
Content creation and scheduling
Create posts with images, videos, and captions. Use the built-in AI caption generator to draft captions in different tones of voice, then schedule posts for the right time in each branch's local timezone.
Approval workflows
Set up approval workflows so that posts created by branch-level team members are reviewed and approved by HQ before they go live. Administrators can configure which branches require approval and which team members can bypass the approval process.
Asset library
Store and organize your brand's images and videos in a shared asset library. Organize files into folders and share assets across your entire organization or keep them specific to individual branches.
Content requests
Branch teams can submit content requests to HQ, asking for specific posts or creative assets. This two-way communication keeps everyone aligned and ensures branches get the content they need.
Team collaboration
Invite team members and assign them roles that control what they can see and do:
Admins have full control over the organization, including settings, team management, and all branches.
Editors can create and manage content across all branches.
Members work within the specific branches they are assigned to.
Review links
Share posts with external stakeholders for review using secure review links. Reviewers can view, comment on, and approve content without needing a Rool account.
Notifications
Stay in the loop with in-app and email notifications for approvals, comments, content requests, and other activity across your organization.
Getting started
Ready to dive in? Here is what to do next:
Sign up and create your organization
Set up your branches -- add your locations, stores, or franchises
Connect social profiles -- link your Facebook and Instagram accounts to each branch
Invite your team -- bring in your colleagues and assign them the right roles
Create your first post -- draft content, pick your branches, and schedule or publish
If you have questions along the way, check out the other articles in this help center or reach out to our support team.