Branches represent your individual locations, franchisees, or accounts within your organization. Each branch has its own social profiles, posting schedule, and approval settings. This guide walks you through creating one.
Who can do this? Only users with an Admin or Editor role in the organization can create new branches.
Opening the Create Dialog
To add a new branch, click the Add Branch button from your branch management area. This opens the New Branch dialog where you'll fill in the details below.
Filling In Branch Details
1. Name (required)
Enter a display name for the branch -- for example, "Downtown Location" or "West Side Franchise." This is how the branch will appear throughout Rool.
2. Slug (required)
The Slug is a URL-friendly identifier that appears in your branch's web address. It is auto-generated from the name you enter, but you can edit it manually if you'd like something shorter or different.
Must be unique within your organization.
Use only lowercase letters, numbers, and hyphens.
3. Location (optional)
Add a physical address or location description -- for example, "123 Main St, New York, NY 10001." This is helpful for teams managing many locations and is visible on the branch detail page.
4. Timezone (required)
Select the timezone where this branch operates. Rool uses this to schedule posts at the correct local time for the branch's audience.
Available timezone regions include:
Australia & New Zealand -- Auckland, Sydney, Melbourne, Brisbane, Adelaide, Perth
United States -- Eastern, Central, Mountain, Arizona, Pacific, Alaska, Hawaii
The default is set to Eastern Time (ET). Make sure you pick the right timezone before scheduling any posts for this branch.
5. Tags (optional)
Use the Tag Selector to assign one or more tags to the branch. Tags help you organize and filter branches -- for example, by region, franchise group, or campaign type. You can also create new tags right from this selector.
6. Requires Approval
The Requires Approval toggle controls whether posts created for this branch must be approved at the organization level before they can be published.
On (default): Posts need approval before publishing. This is recommended for most setups to keep content quality consistent.
Off: Posts can be published directly without going through the approval workflow.
You can change this setting later from the branch's settings page.
Saving the Branch
Once you've filled in the required fields, click Add Branch to create it. Rool will:
Validate that the slug is unique within your organization.
Create the branch with an Active status.
Redirect you to the new branch's detail page.
If a branch with the same slug already exists, you'll see an error message asking you to choose a different slug.
What to Do Next
After creating your branch, you'll typically want to:
Connect social profiles -- Link the branch's Facebook, Instagram, or other social accounts so you can start publishing.
Add team members -- Invite or assign team members who will manage content for this branch.
Create your first post -- Head to the post composer to start creating content for the new branch.
Tips
Choose clear, descriptive names. When you're managing dozens of branches, names like "Chicago - Lincoln Park" are much easier to work with than "Branch 47."
Set the timezone before scheduling. If the timezone is wrong, your scheduled posts will go out at the wrong local time for that branch's audience.
Start with approval enabled. You can always turn it off later once you trust a branch's content workflow, but it's harder to catch issues after the fact.